1 Corinthians 9:24 [ The Need for Self-Discipline ] Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. BOGO's, Coupons, and Sales, Oh My! Retail marketing sure has a way of enticing us to spend money that we don't really have on things that we don't really need. You know how it is. You've gone to the mall or some store thinking that you were just going window shopping, keeping a friend company, or picking up only a few items but came home with more than you intended. Have you ever bought something, gotten it home and said, "Now I know I didn't really need this," but ended up keeping it anyway? This is an example of the on-going battle between temporary pleasure and long-term gains. At some point, the long-term gains have to speak louder than temporary pleasures and impulses. It can happen if you modify your shopping habits.
You have got to be so committed and dedicated to getting out of debt that something as little as a sale sign won't completely derail your plan. If it's on sale and you weren't planning on buying it, it's simply not a good deal! It's only a good deal for the store that now has your money instead of you being a payment closer to debt freedom. I know, I know, it would be a sin to let that 40% off coupon go to waste. After all it's like throwing away free money right? Wrong! The retailer wins and you lose. Now, I will say this...if you already had money allocated in your monthly budget to purchase a particular item and you just happen to get a coupon for it, then by all means take the deal. However, impulse buys are not good buys and can quickly diminish your progress towards debt freedom. It's just not worth it.
How can you control the urge to spend?
- Learn to say no. You will be OK if you don't buy that thing right this second or participate in every social outing.
- Keep your financial goals in mind. Before you spend the money, ask yourself if it's worth it. How will the purchase impact your progress?
- Allocate "play" money in your budget. You can still treat yourself while you're getting out of debt, just do it in moderation. Once the money is gone, it's gone.
- Use cash. It's very easy to overspend by swiping a debit card. Using cash will give you the reality check that you need when making buying decisions.
- Ignore marketing tactics. If you don't need it, no coupon or sale can change that. Your favorite store wants your money, but when's the last time they sent you a check?
Remember, the goal each month is to have as much money as possible left over to apply towards debts. Even if it's only $5 or $10, the impact on interest could be significant. Be intentional and smart about your purchases. Talk it over with yourself first. I may have eliminated my consumer debt, but I have a long way to go in the wealth building area. Every dollar matters as much today as it did when I was paying off my last student loan, and it will continue to matter until I have no need for money. As marketers chase after consumers' dollars every day, you be the one that gets away. Debt freedom awaits!
Change requires action!